Our Mission
Our mission is to provide the highest level of property management services to the multifamily community in Utah.
We have high standards for the people we employ, the vendors and contractors with whom we engage and all others who assist us in being the premier multifamily property management firm along the Wasatch Front and throughout the rest of the state.
Our Experience
Since 1997, Concept Multifamily has been providing property owners in Utah with outstanding property management services. Concept Multifamily has managed thousands of units over the course of its history providing exceptional returns and worry free results to its clients.
Our People
Our People
Our people are our greatest asset. We’ve built a team of skilled, seasoned experts who know multifamily inside and out. But it’s more than just experience—it’s a passion for performance and a commitment to doing what’s right for our clients. Every decision we make starts with one question: what’s in the client’s best interest?
Our Promise
Our Promise
Concept Multifamily promises to provide reliable, high-quality property management with personal attention, consistent follow-through, and competitive pricing. We care for your property as if it were our own—protecting its value, keeping it running smoothly, and taking the day-to-day stress off your shoulders. Your residents will feel the difference too with responsive service that keeps them satisfied and continuing as a valued resident.
Core Values
Our core values are at the heart of our success. Our approach is simple: manage every property like it’s our own and treat every resident with respect. That means reliable service, honest communication, and real attention to detail.
We act with integrity, stay responsive, and focus on results. Our team works efficiently to control costs, protect your investment, and keep your property performing at its best. We’re also committed to getting better every day by refining systems, improving operations, and staying ahead of the curve to deliver smarter, stronger property management.
We Do the Right Thing
We practice integrity by choosing what is right over what is fast, easy or comfortable. We honor our commitments and hold each team member and service provider accountable to our values. We do it right or we make it right.
We Take Ownership
We deliver quality results by showing initiative and taking responsibility. We are dedicated to being dependable and responsive to the needs of people and properties under our care.
We Help People
We serve everyone with kindness, support, respect, and by seeking solutions to problems.
We Nurture Growth
We are humble and open to improvement and continual growth. We’re passionate about innovation and challenge the status quo, seeking new ideas even when things are going well.
We’re Passionate
We’re passionate about multifamily property management because we know it’s more than just maintaining buildings—it’s about creating communities, protecting investments, and delivering peace of mind. We genuinely enjoy helping owners and residents succeed together.
Some of Our Services
Concept Multifamily offers the full array of property management services to multifamily owners ranging from leasing and managing units, providing accurate financial reporting, and addressing and completing maintenance issues quickly, correctly and cost effectively.
Concept Multifamily provides services most property management companies don’t provide. Concept assists owners with detailed asset management strategies, time-tested acquisition underwriting analysis, return on investment pro formas, long term investment planning, operations analysis and detailed disposition strategies.
Maximize Rental Income
Our proven strategies drive premium rents and keep vacancies low. Our market familiarity is second to none keeping your property competitive within its submarket.
Cost Controlled Maintenance
Our proven strategies drive premium rents and keep vacancies low. Our market familiarity is second to none keeping your property competitive within its submarket.
Personalized Financial Reporting
Concept Multifamily understands that different owners have different needs regarding financial reporting for their multifamily assets. Concept structures each reporting function at the direction of the owner resulting in unmatched transparency.
Legal Protection and Compliance
We proactively protect owners from risk while insuring that practices at the property is in full compliance with Fair Housing and landlord laws.
Smart Technology Integration
Online portals for rent payments, maintenance requests, and seamless communication.
Strategic Asset Management
Concept Multifamily works with owners in developing strategies to maximize the potential of each property by ensuring that the business plan targets are being achieved.
Return on Investment Analytics
We assist owners when they’re contemplating improvements to the property by analyzing and quantifying return on investment metrics.
Operations Analysis
Concept Multifamily continually checks itself regarding operations and services at each property it manages to ensure that the property is being managed as efficiently and cost effectively as possible.
Disposition Strategies
Many owners want to take advantage of changing markets in order to realize an optimal selling price for their apartment property. Concept is continuously tracking acquisitions and dispositions in the market to maintain an objective understanding of fair market value while concurrently defining trends in pricing and value.
Testimonials
“I have never had such a personalized experience when apartment hunting as when I started working with Concept! From the first contact to move in day, everyone I’ve spoken to has gone above and beyond to provide exceptional service. I can’t brag enough.”
Florea Throneberry
Resident
“(Maintenance) has been helping us resolve an issue with a very stubborn leak and has been an absolute blast to work with! The leak itself was difficult to track , and we have greatly appreciated how hard (maintenance) worked to get it fixed and problem solved, all while being super friendly! (Our dog even loves to see them!)”
Annie Smart
Resident
“I have worked with Concept Property and the owner, Scott Cruze, for 20+ years. Both he and his team manage a 60 unit property for me. They handle all management including capital improvements, leasing, maintenance, etc. Our working relationship has been very good over the years.”
Gerald Barstow
Owner
“Last night I had a emergency maintenance request…… And 15 minutes later, there was a technician in route… She was so polite and informative and did her best to get the problem solved.”
Elaine
Resident
“I love my new apartment! It has a great amount of space for a studio. It looks totally updated, and the kitchen is so big! The bathroom is great too, I love the tiles on the tub/shower. The whole building is very well maintained! …if you’re applying for an apartment here, you have a great leasing agent to work with! They kept me updated every step of the way and answered any questions and concerns I had. She’s wonderful!
Kelli
Resident
What We Do
We don’t just manage properties – we elevate them. All owners who partner with Concept Multifamily realize stronger financial performance, better tenant retention and fewer operational headaches.
At Concept Multifamily, our primary focus is being detail-oriented. We know that small things add up to big things – we’re laser focused on all elements making an owner’s investment as successful and profitable as possible.
What We Do
We don’t just manage properties – we elevate them. All owners who partner with Concept Multifamily realize stronger financial performance, better tenant retention and fewer operational headaches.
At Concept Multifamily, our primary focus is being detail-oriented. We know that small things add up to big things – we’re laser focused on all elements making an owner’s investment as successful and profitable as possible.
For any property investment to be successful, a business plan must be strategic, timely, and attainable. Other property management companies often promise “the world”. Concept Multifamily takes a realistic approach. We understand hard truths must be recognized and addressed with all owners.
Concept Multifamily provides comprehensive asset management services. Let us simplify the complexities of multifamily ownership. We create a strategy for your investments that can bring more value and strengthen your balance sheet.
Properties often require upgrades, renovations or improvements. Concept Multifamily generates return on investment analyses defining the financial benefits of upgrades or renovations. Unlike other management companies, Concept Multifamily is a licensed General Contractor – providing bids, as well as completing renovations and upgrades.
